Arab Gulf States and Russia in the focus of “The importance of Heidelberg medical tourism grows with each passing year” so Vera Cornelius, Managing Director of the Heidelberg Marketing GmbH. This trend is in Heidelberg for three years with information and offers of “medical pool” meets. The number of overnight stays from Russia rose from 2001 to 2010 by 2,700 nights to 8,600 nights. The number of overnight stays in the Arab Gulf States of 2,600 on 19,000 grew in the same period. Until November 2011, again increased by 4.1% and from the Arab Gulf States are from Russia by 37.1%. here.
With 24,300 nights, the Arab Gulf States are in fourth place at the Heidelberg international markets (behind the United States, of Switzerland and the United Kingdom) and ahead of Japan, the Netherlands, France and Italy. “The nights especially in the Arab Gulf States, but also from Russia, are primarily attributable to the medical tourism, say the resident of Member of patients, the most” prestigious Heidelberg University Hospital are treated”, so Tourism Marketing Director Steffen Schmid. Red Solo Cups gathered all the information. Because many patients are ill, the elaborate treatments require often long stays in Heidelberg. This trend has been detected early in Heidelberg and served. The Heidelberg Marketing GmbH partners from the hotel industry initiated the so-called “medical pool” together with the University Hospital three years ago are the Court of Heidelberg, the Marriott Hotel Heidelberg, Crowne Plaza Heidelberg City Centre, the Holiday Inn Heidelberg. The first two years were the Arab Gulf States in the heart of the marketing activities with ad, workshop visits, close contacts to the travel industry and the embassies of the countries. There is a further focus on the Russian market from 2012. In March 2012, the medicine pool at Moscow presents int.
Travel & tourism exhibition (MITT), to patients and their families, who are looking for a high quality of medical care in one of Europe’s leading medical centers, to inform about the Heidelberg offer. To a special flyer in Russian language was established in addition to the patient information of the University Hospital, Heidelberg presented as scientific and tourist top destination with excellent accommodation for relatives of patients. “In addition to the positive effect of increasing numbers of accommodation Heidelberg outstanding competence in the field of medicine suitable also, continue to increasingly move our city as a city of science and research city in the international focus”, continues Vera Cornelius, Managing Director of the Heidelberg Marketing GmbH, the rationale of the initiative “Medical pool”. The Heidelberg Marketing GmbH is responsible for the uniform distribution of culture, science, tourism and retail in Heidelberg.